Produced from 100% Barbera grown in organically farmed vineyards surrounding the Rivetti family estate in Neive, this wine takes its name from the historic Froi vineyard and farmhouse, which have been at the heart of the family’s winemaking heritage since 1947. The vineyard’s limestone-rich soils and elevated position contribute freshness, vibrancy and structure, resulting in a refined expression of one of Piedmont’s most celebrated grape varieties.
The grapes are hand harvested and fermented in temperature-controlled stainless-steel tanks to preserve varietal purity and fruit expression. The wine is then matured in a combination of stainless steel and concrete vessels, a traditional approach that maintains freshness, enhances texture and allows the vibrant character of Barbera to take centre stage without the influence of oak.
The 2024 vintage displays generous aromas of black cherry, red plum, mulberry and wild berries, complemented by subtle notes of violet, fresh herbs and gentle spice. The palate is bright and energetic, with Barbera’s hallmark acidity providing lift and precision. Juicy dark fruit flavours are balanced by supple tannins and a savoury mineral edge, creating a wine that is both approachable and remarkably versatile.
Fresh, expressive and effortlessly drinkable, “Froi” is a classic example of modern Barbera d’Alba. Its vibrant fruit, lively acidity and food-friendly nature make it an ideal companion to pasta, charcuterie, pizza, grilled meats and everyday Italian cuisine.